What happened to accountability? This question was on the minds of the communications professionals at the Western Bankers Association. The WBA contacted NFR about managing production of its magazine, which was supposed to be published every other month.

Furthermore, the magazine had good vendor support, but the association wasn’t seeing a dime of revenue from its production. The team at NFR changed everything. We got the magazine back on its six-time schedule, increased its advertising revenue, and delivered enough revenue for the association to cover its production costs and add something to its bottom line.

The process to produce Western Banker magazine works beautifully now because the Western Bankers Association has an experienced publishing partner that delivers quality and exceeds every expectation.