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Problem: As co-publisher of the esteemed Texas Banking Red Book, the leadership of the Texas Bankers Association wondered how to modernize delivery of critical demographic and financial information contained in the print directory.
Solution: Build an app so every banker in Texas could access the TBRB information on their smartphone.
Results: A smart, simply-designed, easy to use smartphone app.
The Texas Banking Red Book has been published twice a year for decades. It is the go-to resource to find financial institutions operating in Texas. The directory contains branch locations, key personnel, and financial data.
The TBA likes its Red Book but wanted a modernized version. Through NFR Communications, it embarked on a path to bring this valuable data to the smartphone. NFR guided the development process from beginning to end, always keeping the TBA updated and collecting their input as needed.
The Texas Banking Red Book app is available through the Apple Store and the Google Play store.
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