Copyright © 2023 – NFR Communications, LLC
Content Development
Storytelling is the foundation of effective communications. Our team of writers is unparalleled in their ability to create narratives that compel emotion and response. Our writers are journalists by training; they understand how to draw out the heart of a story and distill experience — especially critical when writing to gain new customers.
Furthermore, we have access to distribution channels within the financial services sector that allows our storytellers to deliver maximum reach (and impact!) to your narratives.
Thought Leadership
NFR Communications, through its owned media channels and working with its strategic partners, can elevate the profile of your subject matter experts. Content framed as education is a high-value proposition that supports your brand and boosts your visibility.
Public Relations
You can have the most compelling story in the world, but if no one reads or hears about it, how will it help you? We work with regional and local news outlets to place your stories for expanded reach.
NFR recently assisted community bankers in Minnesota tell the story of its Paycheck Protection Program lending through these promotional pieces.
M&A Communications / Pitch Books
The merger between two companies is an exciting event. But it can also be fraught with confusion and fear, often fed by rumors. Consider the value of an M&A communication plan, that lets you plan which stakeholders are informed of critical changes to your organization, and when.
We also create Pitch Books for organizations that help you tell your story to potential buyers or acquisition targets. Help other organizations get to know you before they dive into the heavy lift of performing due diligence.
White Papers
A deep dive into a product or service can help your company tell its story. Offering a white paper on your website can also help you collect data. Does your team have the time and skill to research and write an effective white paper? If not, contact us today.
Profiles / Persons of Interest
We believe people like doing business with people they know. When opportunities to network face-to-face are limited, the personality profile takes on added importance. Our writers write lively profiles that bring individuals to life. We can also craft profiles into specialty advertising or video interviews, expanding your ability to reach new audiences.
Partnerships that tell our story
Community Bankers Association of Oklahoma
Problem: A small association without a communications staff needs a member communications vehicle.
Solution: Launch a monthly electronic newsletter that provides association updates including a calendar of events, taps into state and national policy discussions, shares industry insights, and with personality — and the ability to generate revenue.
Results: BankSavvy — the popular membership newsletter delivered the first Wednesday of every month.
Western Bankers Association
Problem: Regional education-focused association struggled to get a membership magazine to members affordably, and on a reliable schedule.
Solution: Launch a sales engine to support the production of a six-times per year print and digital magazine. Work with the association to develop themes around which to build editorial, design and sales.
Results: The Western Banker, an attractive member magazine that is a profit center for the association.
Fredrikson & Bryon Law Firm
Problem: Upon the enactment of the Consumer Financial Protection Bureau, the Bank & Finance Group at Fredrikson & Byron wanted to find a way to provide its banking clients with news and guidance coming from this new regulator.
Solution: NFR Communications launched the CFPB Journal in order to report on news and developments coming out of the Bureau, including lawsuits and industry guidance. NFR also publishes a weekly E-Newsletter to circulate CFPB-related news and updates.
Results: The Bank & Finance Group has a strong tool to shore up its regulatory expertise, and it builds its database of contacts through the E-Newsletter.
How Can We Help You?
Have any questions for us? Interested in partnering with us? We would love to hear from you.
Headquarters
250 Prairie Center Dr., Ste. 300,
Eden Prairie, MN 55344
Telephone
952-835-2275
Email
info@nfrcom.com